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Views: 0 Author: Site Editor Publish Time: 2025-10-18 Origin: Site
Amid the global upgrading of pasta consumption, the pasta machine has evolved from a kitchen auxiliary tool to a "home gourmet creation hub." From Italian artisanal heritage to Chinese intelligent innovation, mainstream suppliers in the market have formed a competitive landscape with distinct characteristics. We selected five core suppliers covering both household and commercial sectors—Italy’s Marcato, the Netherlands’ Philips, China’s Joyoung, China’s Wanjie Intelligent, and China’s Changzhou Shule Kitchen Utenils Co.Ltd.—and conducted an in-depth analysis of 15 key indicators to reveal the industry’s development trajectory and the logic behind Chinese brands’ breakthroughs.
Brand Positioning: A century-old inheritor of artisanal pasta equipment, focusing on "authentic Italian pasta-making experiences"
Core Products & Technology: The Regina manual pasta maker features a high-grade aluminum alloy body and is equipped with 5 sets of food-grade stainless steel molds, capable of making 5 classic pasta shapes such as macaroni and spiral noodles. Its 2.2kg lightweight design, paired with a non-slip base, balances stability and storage convenience. With a body size of only 29.5×12.5×19cm, it fits small kitchens.
Market Performance: Captures over 20% of the European household market and has become a "standard artisanal pasta tool" in the kitchens of Michelin restaurants. In 2025, the international price of the Regina model is approximately $85, with its core customer base being baking enthusiasts and families who enjoy Western cuisine.
Key Pain Points: Pure manual operation requires sustained pressure of 15-20N, and it takes over 20 minutes to make 500g of dough. It only supports basic pasta shapes and cannot adapt to special flours like whole wheat or multi-grain.
Brand Positioning: A leader in high-end fully automatic pasta machines, with the core proposition of "simplifying cooking through technology"
Core Products & Technology: The latest HR2382 fully automatic pasta machine is equipped with an intelligent weighing system, which displays the ratio of flour to liquid in real time via an LED screen. Adopting 360° spiral extrusion technology, it can produce 600g of noodles in 10 minutes and supports 8 pasta shapes (including angel hair and lasagna sheets). Its detachable parts are dishwasher-safe, solving the cleaning dilemma.
Market Performance: Holds an 18% share of the global high-end market, with an average unit price of approximately $220 in 2025. It has become the top choice for middle-class families in developed regions such as North America and East Asia.
Key Pain Points: The machine weighs over 4kg and occupies 35×20cm of kitchen counter space. Making colored pasta with fruit/vegetable juices requires strict adherence to preset ratios, with a tolerance of only ±5%, making it easy for beginners to fail.
Brand Positioning: China’s top-selling household pasta machine brand, focusing on "multi-functional home pasta centers"
Core Products & Technology: The L20S series adopts patented dual-spiral dough-kneading technology, controlling the moisture error of dough within ±2% to ensure noodles are chewy without clouding the cooking water. It integrates a dumpling wrapper function, and its 304 stainless steel rollers can press dough sheets with a thickness of 0.5-3mm. The imported pure copper motor supports 1 hour of continuous operation without overload.
Market Performance: Sold over 500,000 units in 2024, accounting for more than 25% of China’s domestic market. With a unit price of approximately $171, it targets families of 3-5 people.
Key Pain Points: The machine has a large volume (38×18×28cm), making storage difficult in small kitchens. Disassembling the screw requires a special tool, and cleaning takes over 15 minutes.
Brand Positioning: A global provider of commercial pasta machinery solutions, focusing on the needs of catering industrialization
Core Products & Technology: The fully automatic fresh pasta production line uses a PLC intelligent control system, with a capacity of 15kg per hour and support for quick switching between 8 thickness specifications. Equipped with an infrared dough quality detection module, it can adjust the rolling pressure in real time to adapt to various flours such as high-gluten and multi-grain. The entire machine is made of food-grade 304 stainless steel and has passed IP67 waterproof certification.
Market Performance: Its products are exported to over 20 countries in Southeast Asia and the Middle East, serving chain catering brands such as KFC and Pizza Hut. A single production line is priced at approximately $12,000, with a warranty period of up to 5 years.
Key Pain Points: The equipment occupies over 3㎡ of space and requires professional personnel for installation and commissioning. There are no models adapted for household users, leaving a gap in the civilian market.
Brand Positioning: A technology-driven Chinese brand focusing on the household market, emphasizing "precision pasta-making + ultimate cost-effectiveness"
Core Products & Technology: The QF-150 electric pasta machine adopts a dual-roller reverse rotation design, simulating the "push-pull-roll" motion of manual kneading to fully form the gluten network. It supports switching between 6 pasta shapes, with a dough sheet thickness error of only 0.05mm—far exceeding the industry average of 0.2mm. It operates quietly at 58 decibels, and its energy-saving technology ensures power consumption of only 0.15 kWh per hour.
Market Performance: Its products have obtained multiple international certifications such as CE, GS, and UL, and are exported to 12 countries in Europe and America. The electric model is priced at 27—only 1/3 to 1/2 the price of international brands with similar configurations. Its overseas sales grew by 68% year-on-year in 2024.
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Key Pain Points: The number of optional molds for high-end models (6 types) is less than that of Philips (8 types); the brand’s international recognition needs to be improved.
Shule breaks through the industry dilemma of "manual operation being laborious and automatic models being expensive." Its QF-150 electric pasta maker delivers stable pressure through a DC brushless motor, avoiding the fatigue of manual operation with Marcato while eliminating the need to bear the high premium of Philips. Test data shows that the breakage rate of Italian spaghetti pressed by Shule is only 0.3% after cooking—lower than Joyoung’s 1.2% and Marcato’s 2.1%. The detachable noodle outlet design reduces cleaning time to 5 minutes, saving 60% compared to traditional models.
As an export-oriented enterprise, Shule has established a comprehensive quality control system: from rolling rollers processed by German CNC machines (with a precision error of <0.01mm) to food-grade 304 stainless steel contact parts, all have passed ISO 9001 quality system and ISO 14001 environmental system certifications. Its products have obtained CE certification for the European market, UL certification for the North American market, and SASO certification for the Saudi market, making it one of the few Chinese brands that can simultaneously meet multi-regional standards.
Leveraging the advantages of the Yangtze River Delta supply chain cluster, Shule has achieved an independent production rate of 82% for key components—higher than Joyoung’s 65% and Philips’ 40%, giving it a cost advantage. Taking electric models with similar functions as an example: Shule QF-150 (71)isonly32
and 41% the price of Joyoung L20S ($171), yet it meets or even exceeds the performance of competitors in core indicators (such as thickness precision and noise control).
To meet the "diversified pasta needs" of Chinese families, Shule has specially optimized the wide noodle rolling function (supporting dough sheets up to 240mm wide) to adapt to local noodles such as oil-splashed noodles and braised noodles. The electric model also adds a one-click dumpling wrapper mode, solving Philips’ shortcoming of "focusing mainly on Western pasta." Its lightweight design (2.5kg body) is easier to store than Joyoung L20S (4.2kg), fitting the scenario of small Chinese kitchens.
| Usage Scenario | Recommended Brand | Core Rationale |
|---|---|---|
| Western food enthusiasts/artisanal pasta makers | Marcato | Italian-origin craftsmanship, suitable for making traditional pasta, classic mold shapes |
| High-end families/smart appliance users | Philips | Fully automatic operation + support for multiple pasta shapes, LED screen visualization, ideal for high-end families pursuing convenience |
| Large families focusing on Chinese-style pasta | Joyoung | Outstanding dumpling wrapper function, mature dough-kneading technology, capacity suitable for families of 3-5 |
| Catering businesses/batch production needs | Wanjie Intelligent | Industrial production capacity + stable operation, supporting standardized production for chain catering |
| Cost-effectiveness priority/multi-scenario adaptation | Shule | Price is only 1/3 of international brands, supports both Chinese and Western pasta, lightweight design fits most families |
From an industry perspective, intelligence (such as Shule’s precise pressure control technology), miniaturization (such as Bear’s mini pasta machines), and cost-effectiveness (a core advantage of Chinese brands) will become the focus of future competition. Chinese brands like Shule are gradually breaking the monopoly of international brands in the mid-to-high-end market through a "technological parity" strategy—providing high-end performance at mid-range prices. For global consumers, this competition not only brings more choices but also lowers the threshold for "enjoying restaurant-quality pasta at home."
