Shule is the world leader in the production of machines and accessories for fresh pasta, bread, pizza and pastry.
Our factory, located in Changzhou, Jiangsu Province, close to Shanghai, China, is a professional manufacturer of kitchenware in the world and has more than 25 years of experience in this industry. Currently, our factory covers an area of 78000 square meters.
Now our main products include pasta machines, ravioli machines, biscuit machines, vegetable slicers, and other accessories. Our primary markets include Europe, North and South America, the Middle East, Southeast Asia, Australia, and Africa. We have successively established business relationships with Wal-Mart, Carrefour, ALDI, LIDL, and other world-famous supermarkets. Moreover, our factory has obtained BSCI international standards, BSCI approval, ISO9001 quality certification, and ISO14001 environment certificate. And our products also have got approvals, like CE, GS, UL, LFGB, FDA, and so on.
A Chinese tradition
The company, which has been in business for more than 52 years, has leveraged its experience to conquer the home and foreign markets, promoting the authentic “Made in China” brand everywhere. Shule has always produced in China, using sustainable, environment and health-conscious manufacturing processes. The constantly evolving research, the use of cutting edge technology, innovative materials and attention to detail have resulted in a range of versatile and functional products of the highest quality.
Township enterprises were an economic form of organization that emerged in Chinese countryside under the special background, greatly promoting the development of Township economy. Among them, the "Southern Jiangsu Model" developed rapidly. In this background, the Xixiashu Signboard Factory was established in 1973. In 1980, it was renamed the Telecommunications Equipment Factory. After rapid development, it was officially renamed the Wujin No. 1 Electrical Appliance Factory in 1989.Under the leadership of Chairman Bai Yuming. The first batch of entrepreneurs, after conducting rigorous market research and repeated argumentation and comparison, concluded that "pasta maker is a kitchen appliance with broad prospects" after thorough research. In 1994, we decided to start producing the pasta maker. Within just five years, annual sales reached 200,000 units. For win in the strong competition, Shule Company clearly defined the strategic goal of " win by quality ".
1996-2012
The Rapid Development Period
In 1996, our company completed the joint-stock transformation of the enterprise and renamed Changzhou ShuLe kitchen Utensils Co., LTD. In 1999, Shule got the right to conduct self-operated import and export business from the government and started to export the pasta machine to the other countries.In 2000, Shule moved to a new site, expanding its factory area by over 33,000 square meters.Shule Company paid attention to brand building and registering trademarks such as "Shule", "SHULE", "Pastapro", "PastaEngine", and "Pasta Aid". Our products were exported to Europe, the Middle East, Southeast Asia, and became the world's largest manufacturer of pasta machines. At the same time, Shule Company actively explored domestic sales channels and its annual sales exceeded 100 million yuan in 2011, and the factory area increased more than 80,000 square meters, there were more than 300 employees include over 20 engineers.
2013-Present
The Mature Period
In 2013, the new generation of Shule team started to manage the company, and focused on production technological innovation, products innovation, and market expansion. In recently 10 years, Shule invested automatic equipment more than 5million US dollars, and reduced labor intensity and cost; We increased the products ranges from manual to electric, more than 10 new series of prodcts; Our products also enter more than 60 countries, and more 10millions family. Until now, We continue to innovate rapidly, creating increasingly interesting products for the whole world.
